Black Friday is the pinnacle of holiday shopping, offering businesses a chance to boost their sales significantly. However, to stand out amidst the competition, it’s essential to stay ahead of the curve and adapt to the latest trends in Black Friday ads. With 2025 around the corner, businesses must be prepared to leverage the latest advertising strategies to make their campaigns more effective, engaging, and conversion-friendly. Here are 8 Black Friday ads trends businesses must prepare for in 2025.

1. Personalized Ads for Targeted Audiences

Personalization continues to be a driving force in marketing, and Black Friday sale ads are no exception. In 2025, businesses will increasingly use customer data and insights to create personalized ad experiences. By targeting customers based on past purchases, browsing behavior, or demographics, you can craft ads that speak directly to their needs, increasing the likelihood of conversions. With more tools and AI-powered platforms available, personalizing your Black Friday ads will become more seamless and impactful.

2. Increased Use of Video in Ads

Video content has become an indispensable part of any marketing strategy, and Black Friday sale ads in 2025 will heavily rely on video to capture attention. Whether it’s short-form content for social media platforms or long-form videos for website promotions, businesses that embrace video will see higher engagement and conversion rates. A video AI app can be a game-changer in creating high-quality, engaging video ads quickly and efficiently. AI-driven video editing tools allow businesses to create personalized and dynamic content without the need for expensive production.

3. Voice Search Optimization

With the rise of voice-activated devices, optimizing your Black Friday ads for voice search is essential. In 2025, voice search will be a crucial tool for consumers when hunting for deals and products. Businesses need to make sure their Black Friday campaigns are optimized for voice queries by using conversational language in their ad copy, making it easier for customers to find your promotions when using voice assistants like Alexa or Google Assistant.

4. Augmented Reality (AR) Ads

Augmented reality (AR) is a trend that has been growing steadily and is poised to make a significant impact on Black Friday ads in 2025. AR allows customers to visualize products in their real-world environment, making it a highly interactive and engaging way to shop. By incorporating AR into your Black Friday campaigns, you can offer an immersive experience that allows customers to “try before they buy,” enhancing their purchasing decisions and boosting sales.

5. Interactive and Shoppable Ads

In 2025, businesses will need to focus on making their Black Friday sale ads more interactive. Shoppable ads—those that allow users to make purchases directly from the ad—will be a big trend. Social media platforms like Instagram, Facebook, and TikTok already have shoppable features, and these will become even more integrated into Black Friday campaigns. Interactive ads, where customers can engage with the content by voting, answering questions, or participating in giveaways, will also see a rise, keeping customers engaged and eager to take action.

6. AI-Powered Automation for Ad Campaigns

Artificial intelligence (AI) is rapidly transforming the way businesses create and manage their ads. In 2025, AI-powered automation will be crucial for running Black Friday ads at scale. Businesses can use AI to automatically optimize ad placement, targeting, and creative variations, allowing for more efficient and cost-effective campaigns. AI can also help businesses track real-time performance and adjust campaigns accordingly, ensuring maximum ROI for Black Friday sale ads.

7. Sustainability and Ethical Advertising

With growing consumer awareness around sustainability and ethics, businesses will need to incorporate these values into their Black Friday sale ads. In 2025, brands that highlight their eco-friendly practices or commitment to ethical sourcing will appeal to a conscious consumer base. Be transparent about your sustainability efforts, such as promoting eco-friendly products or pledging a portion of sales to charity, to resonate with modern shoppers.

8. Influencer-Driven Ads

Influencer marketing will continue to dominate Black Friday ads in 2025. Consumers trust influencers and content creators, making them an invaluable asset for businesses looking to boost sales. Collaborating with influencers to promote your Black Friday sale ads can help you reach new audiences and drive more traffic to your website. Influencers can create authentic, relatable content that speaks directly to their followers, making your ads feel more personal and impactful.

Conclusion

Black Friday in 2025 is set to be more competitive than ever. To stand out, businesses need to embrace the latest trends in Black Friday ads and incorporate new technologies and strategies into their campaigns. From personalized ads and video content to AR, voice search, and influencer marketing, staying ahead of these trends will allow businesses to maximize their profits and make the most out of this critical shopping period.

By leveraging a video AI app for creating engaging videos and focusing on innovative ad formats, you can create a seamless and compelling Black Friday campaign that drives conversions and boosts your bottom line. The future of Black Friday sale ads is here—are you ready to take advantage?